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Jimmy Baratta is co-host of The Business of Pixels and serves as FIFA's Americas Lead for Gaming Product and Strategy.

Jimmy Baratta is co-host of The Business of Pixels and FIFA's Americas Lead for Gaming Product and Strategy. At FIFA, he helped bring the World Cup into Fortnite and Rocket League. He previously led partnerships at Riot Games, founded the advisory firm FT Empire and has served on UC Irvine's esports advisory board.

Jimmy Baratta is co-host of The Business of Pixels and a business strategy and commercial executive across sports, gaming and entertainment. He serves as FIFA's Americas Lead for Gaming Product and Strategy, where he helped bring the World Cup into Fortnite and Rocket League. Before FIFA, he led partnership and business development initiatives across the Americas at Riot Games. Jimmy began his career as an attorney, then founded FT Empire, advising companies, creators and rights holders on growth strategy, partnerships and commercial deals. His work has involved organizations such as Epic Games, Roblox, Netflix, Xbox and Spotify. A lifelong gamer, he has served on UC Irvine's esports advisory board. He is a USC alumnus.

William Collis is co-host of The Business of Pixels and Head of Games at SAS, the data and AI company.

William Collis is co-host of The Business of Pixels and Head of Games at SAS, the data and AI company. He co-founded Gamer Sensei, Genji and GEC, which were acquired by Corsair, Esports Entertainment Group and SAS. He wrote The Book of Esports and gave a TED talk on video game skills.

William Collis is co-host of The Business of Pixels and a gaming founder, author and speaker. He serves as Head of Games at SAS, the data and AI company. He co-founded Gamer Sensei, an esports coaching platform acquired by Corsair; Genji, an analytics platform acquired by Esports Entertainment Group; and GEC, a games tech company acquired by SAS. He also co-founded OXG, owners of the Boston Breach Call of Duty franchise. William wrote The Book of Esports (RosettaBooks) and the fantasy novel Eternity's Blade (Blackstone Publishing). His TED talk, "How video game skills can get you ahead in life," explains what gamers bring to work. He holds degrees from Amherst College and Harvard Business School.